"Victory Unveiled" — Gensler x Texas Athletics Partnership

"Victory Unveiled" captures the electrifying energy of gameday, drawing inspiration from the iconic visual of smoke billowing as athletes take the field. The animation begins with dynamic, rolling clouds of smoke in Texas Athletics’ signature burnt orange and white, evoking the excitement and anticipation of a packed stadium.

As the smoke builds, the phrase “Texas Fight” emerges through the haze, boldly tying into the tradition and rallying cry of the Longhorns. The animation culminates with the Texas Longhorn logo, revealed prominently as the smoke clears, symbolizing pride, strength and unity.

This looping animation embodies the spirit of Texas Athletics, seamlessly connecting to its brand identity by celebrating the team’s rich traditions and the passionate energy of Longhorn fans. Designed for the low-resolution capacities of Gensler-Dell Technologies' Interactive Community Wall, the animation maintains visual clarity while creating an impactful and immersive experience for viewers.