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"Digital Horizons" — Gensler x Dell Technologies Partnership
Project Type
Motion Design & Animation
Date
Fall 2024
Software Used
Blender
Role
Visual Designer, Animator and Technical Artist.
Concepted alongside Bukola Adekunle.
Location
UT Austin's Moody Center | Gensler-Dell Technologies' Interactive Community Wall
"Digital Horizons" leverages the brand's identity as a leader in innovation and interconnection. The animation begins with circuitry, symbolizing the company's technological foundation and global connectivity. The Dell Technologies logo drops into place like a microchip, initiating the animation and tying seamlessly into their "Welcome to Now" campaign, which emphasizes Dell's pivotal role in shaping the present.
The animation transitions into a dynamic, three-dimensional scene that fully utilizes the Interactive Community Wall's length and low-resolution capabilities. Gradients of Dell’s brand colors intensify and fade across panes and bars, creating a mesmerizing flow that captivates viewers and maintains their attention.
Designed as a seamless loop, the animation reinforces Dell Technologies' position as a global leader in innovation, demonstrating how their technology transforms "futuristic" possibilities into tangible experiences in the present.
